Beer and Chocolate are the New Cookies and Milk

2022 Santa’s Private Reserve is Hitting Shelves in Time for Christmas

Rogue Ales & Spirits, Oregon-based brewery, has something extra special in the works this holiday season. Rogue® teamed up with Honey Mama’s, the Portland-based maker of refrigerated truffle bars, to brew this year’s Santa’s Private Reserve and the result is exceptional. The 2022 release of Santa’s Private Reserve is a rich and flavorful tahini, tangerine and chocolate stout.

“Santa has always been convinced that all great confections come from the North Pole, so we reached out to our friends at Honey Mama’s to help us show him otherwise,” says Hagen Moore, VP of Creative. “The Honey Mama’s crew whipped up some of their favorite tasty treats and we sent them up to Santa in a care package. It’s safe to say he feels a bit differently now, for mere minutes after receiving the delivery Santa was on the phone with us gushing about the delicious goodies, begging us to recreate this in his annual Private Reserve. Per his request, we teamed up with Honey Mama’s to create this tahini, tangerine and chocolate flavored stout. You’re sure to love it as much as Santa.”

“We’re thrilled to partner with Rogue, an Oregon icon, this holiday season,” added Jared Schwartz, CEO of Honey Mama’s. “Rogue and Honey Mama’s share a focus on creating exceptional quality and creative flavor profiles that stop you in your tracks. Our Tahini Tangerine Cocoa Truffle Bar starts with a roasted nutty taste that’s folded into rich cocoa with a finish of bright tangerine – perfect for this time of year and even better paired with a full-bodied stout. We’re thrilled to be Rogue’s first-ever recipe collaboration partner for the highly anticipated 2022 Santa’s Private Reserve and know Santa is too – he even told us that this year, he’d prefer chocolate and beer over milk and cookies.”

Santa's Private Reserve Rogue

PRODUCT FACTS: Santa’s Private Reserve

  • Style: Winter Ale  
  • ABV: 6.5%
  • IBU: 19
  • Packaging: 4-pack 16 oz can, draft
  • Availability: November – February


About Rogue Ales & Spirits

Rogue Ales & Spirits was founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 2,000 awards for taste, quality and packaging, and is available in all 50 states as well as 54 countries. Proudly rooted in Newport Oregon, Rogue’s beers, spirits, cocktails, seltzers and sodas are a liquid ode to Oregon and the endless inspiration that its land, its sea and its people provide.

About Honey Mama’s

Honey Mama’s is the maker of nutrient-rich refrigerated truffle bars changing the status quo for indulgence. Founded in 2013 when Christy Goldsby, a former bakery owner, had a life-changing wellness experience that inspired her to re-define what indulgence can offer, Honey Mama’s started as a booth at the Portland farmers market and has since grown to a nationwide brand available in grocery refrigerators across the US. Each Honey Mama’s bar is made from a foundation of clean, whole food ingredients with no preservatives or shelf stabilizers. The bars are naturally free from refined sugar, gluten, grains, dairy, and soy for a plant-rich, anti-inflammatory alternative. Honey Mama’s bars are available at more than 6,000 retail locations nationwide and online at