This summer, Rogue Ales & Spirits releases Combat Wombat, a collision of styles and flavors, bursting with intensity and personality.
The fierce combination of a Northeast-style hazy IPA brewed with Australian hops and a sour ale with blood orange and grapefruit inspired both Combat Wombat’s name and its striking label design.
Given only the name and a pint of Combat Wombat, Rogue Graphic Designer Evan Bartholomew got to work drawing and designing Rogue’s newest creation.
“I love the idea of this tiny, aggressive, but lovable marsupial that's ready to battle and brew at the same time,” says Rogue Graphic Designer Evan Bartholomew. “The beer is citrus-forward but sweet, sour but juicy, and I think the label mirrors those contradictions. I wanted the bright neon colors on the label to reflect the big flavors of the beer.”
“With thousands of beer options on shelves, and more joining them every day, label art is often a deciding factor for many consumers,” says Rogue President Brett Joyce. “Evan’s illustrations have set Rogue apart on the shelf since our Voodoo collisions and are part of the tradition of unique art on Rogue ales and spirits.”