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Biking Europe with Rogue Ales’ John Maier

Rogue’s legendary Brewmaster is an avid cyclist and begins this year’s riding season with a two-week tour of Europe.


If there’s anything you can say for sure about Rogue Ales Brewmaster John Maier, it’s that he’s dedicated.

Every day, come rain or shine, John gets up before the crack of dawn and hops on his bike for the daily commute to the Rogue Ales Brewery in Newport, Oregon.

This being the Oregon Coast, he’s more likely to encounter rain than shine, with heavy winds often thrown in for good measure. We followed him one day, but the conditions were so crappy all we could get was this lousy image.

John Maier riding to work on a cold and rainy winter morning in Newport, Oregon. Yes, that’s really him. You’ll have to take our word for it.
John Maier riding to work on a cold and rainy winter morning in Newport, Oregon. Yes, that’s really him. You’ll have to take our word for it.

This month, John is cycling in more reliably pleasant conditions. He and his wife Stacey are on a two-week bike and beer tour of Europe. Within hours of landing, they hit the beautiful backroads surrounding Amsterdam for their first ride of the trip.

John and windmill.
John and windmill.
Posing with his doppelgangers at In de Wildeman, Amsterdam.
Posing with his doppelgangers at In de Wildeman, Amsterdam.

Amsterdam is famous for its bike culture and considered one of the most bike friendly cities in the world.

The bikes of Amsterdam. Four out of every ten trips here are made on a bicycle.
The bikes of Amsterdam. Four out of every ten trips here are made on a bicycle.

When some of the city’s fine drinking establishments learned that our bike-riding Brewmaster was coming for a visit, they asked him to lead a Bike and Beer Pub Crawl. How could he possibly say no?

The festivities began at Craft & Draft, a pub that brings in the craft beers from around the world.

John at Craft & Draft.
John at Craft & Draft.

Then he led the group to ‘Cause Beer Loves Food, a gastropub specializing in beer and food pairings.

’Cause Beer Loves Food, the second stop of the ride.
’Cause Beer Loves Food, the second stop of the ride.
The riders were served a dish of Beeramisu made with Rogue Ales Cold Brew IPA. We’re told it tastes as good as it looks.
The riders were served a dish of Beeramisu made with Rogue Ales Cold Brew IPA. We’re told it tastes as good as it looks.

The night concluded at Beer Temple, which can best be described as a tribute bar to American craft beer.

Posing for a selfie with a fan at Beer Temple.
Posing for a selfie with a fan at Beer Temple.

When John returns home, he has two major rides planned for this summer.

In July, he’ll take part in the Gourmet Century ride put on by Portland based bicycle and components maker Chris King. This is a 100K tour of Portland’s West Hills with stops for gourmet meals put on by some of the region’s best chefs, and featuring Rogue Beers like John’s personal favorite, 6 Hop IPA.

Then in September, John rides in the Arthritis Bike Classic Oregon, a week-long ride through Oregon’s wine and hops country. The event raises money for the Arthritis Foundation, a cause near and dear to his heart.

For John, cycling is more than a hobby. It’s a passion he shares with Stacey and his best friends. It’s how he supports his community, builds relationships, and spreads the Rogue Revolution around the world.

John at the conclusion of the 2014 Arthritis Bike Classic with his friend Chris Studach. Chris, a homebrewer, created the recipe for what became Rogue Ales Hazelnut Brown Ale. He’ll join John in the Gourmet Century ride.
John at the conclusion of the 2014 Arthritis Bike Classic with his friend Chris Studach. Chris, a homebrewer, created the recipe for what became Rogue Ales Hazelnut Brown Ale. He’ll join John in the Gourmet Century ride.
John with Dave Gremmels of Rogue Creamery, the artisan cheesemaker from Grants Pass, OR. Rogue Creamery makes a Hopyard Cheddar with Freedom hops grown at Rogue Farms. Dave will also ride with John in the Gourmet C
John with Dave Gremmels of Rogue Creamery, the artisan cheesemaker from Grants Pass, OR. Rogue Creamery makes a Hopyard Cheddar with Freedom hops grown at Rogue Farms. Dave will also ride with John in the Gourmet C
This year’s Arthritis Bike Classic concludes at the Rogue Brewery in Newport, Oregon. As in years past, John is expected to lead tours of the brewery for his fellow riders.
This year’s Arthritis Bike Classic concludes at the Rogue Brewery in Newport, Oregon. As in years past, John is expected to lead tours of the brewery for his fellow riders.

Even if you don’t know how to ride a bike, you can join John in this year’s Arthritis Bike Classic. He’s collecting contributions through his personal donation page. His goal is to raise $3,500 for the battle against this often crippling disease.

For more about the adventures of John Maier, check out the blog of his world famous beard. You can always find the latest happenings at Rogue Ales and Spirits by visiting us at Rogue.com.

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