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Guerilla Brewer's Association
We, the Guerilla Brewers’ Association, in order to create a more perfect union, and dedicated to a small revolution which expresses itself through Artisan Crafted Beer, do hereby agree and pledge to:
- Demonstrate a willingness to change the status quo.
- Express our values and our beliefs through our actions.
- Recognize our principle mode of expression is our products.
- Produce only uncompromised products of the highest quality, unique and different from the norm, with a standard about them.
- Not make products of mass appeal or for a "wide spectrum" by passing off dumbed-down products as Stouts, Pales, or Porters.
- Create products which will offer value and pleasure, recognizing value is not only a price issue, but also the value of flavor, savor, tradition — very good reasons to pay more for our products that are not produced in mass quantity.
- Create classic beers of America with formulations based on local ingredients.
- Know our best products will be copied by low-priced mass-produced packagers pretending to duplicate the quality and value by appearing to possess the friendlier aspect of our reality.
- Not get Big as a goal, nor align ourselves with Big.
- Never trade market share for quality.
- Not create beer to be served ice cold.
- Recognize that our principal form of marketing is education.
- Not market to minors.
- Pursue perfection in a pint for consumers.
- Make decisions that work for us, not what works for guys larger than us.
- Tell the truth — be honest with ourselves and others.
- Have one foot in reality to let us survive, but to be led by our dreams.
- Shun titles and personal financial success in pursuit of greater good.
- Love work, love humanity, love life, and love dogs.
- Be comfortable with being underdogs.
- Worship Walt Kelley, Harry Truman, David, and the Colonial Army.
- Not have an official flag.
- Not to have an official uniform.
- Agree our official song is "Louie, Louie."
- Know that being pre-cast in the mold of "business as usual" will not work for us.
- Not imitate the same mass marketing techniques preached by the Big Dogs.
- Not rest on our laurels.
- Restore elements of beer culture lost in the time of mega-brew domination.
- Recognize that if we exceed our reach, we will reduce our strength.
- Advance an agenda of diversity, creativity and choice in the market place.
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